Apr 01 2013
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Uncategorized

NIVEA Lip Butters celebrates blogger Perez Hilton’s 35th Birthday Party

Last Saturday night NIVEA Lip Butters helped Perez Hilton celebrate his 35th birthday at the El Rey theatre. Xomad invited hollywood influencers to come in the pajama themed dress code to celebrate. The most popular spot of the entire evening was the NIVEA Lip Butters photo booth, where guests got to have playful pillow fights and take home and share the photos online. Over 1700 photos were produced at the NIVEA Lip Butters booth.

Celebrities in attendance were Jason Derulo, Jordin Sparks, Ashely Fink, Dancing with the Stars’ Mark Ballas, Bella Thorne Adrienne Maloof, DJ Jeffrey Tonnesen, Hoodie Allen (Performance) MNDR (DJ SET) , DJ Rashida , Travis Garland (Performance), Tori Kelly  (Performance), DEV (Performance) and Sophie Simmons.

Feb 27 2013
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Uncategorized

Axe Super Bowl #InSpace

Just after returning from Sundance, Xomad activated influencers to spread the word that Axe is sending 22 people to space. By sharing photos of the Axe Astronaut in iconic New York City places and in New Orleans, (see below) Xomad generated over 120 million online influencer impressions in less than a week. On this Edelman-led project, Xomad hit the Super Bowl parties in New Orleans with the Axe Astronaut and his date super model Candice Swanepoel, who’s photos went viral.

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Jan 28 2013
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Uncategorized Gallery

#DoveColor Care Salon-Sundance 2013

Xomad deployed it’s influencer platform to generate widespread chatter around Dove® Color Care products, their new :30 second commercial and the Dove Color Care salon at Sundance Film Festival in Park City, Utah. By activating influencers with a targeted female following, Xomad was able to generate over 170 million online impressions (beyond the PR impressions).

Below you’ll see photos from various celebrities that stopped by the Dove Color Care Salon that were disseminated to the masses by our influencers. These included Jane Lynch, Octavia Spencer, Jennifer Coolidge, Troian Bellisario, Mario Lopez and wife Courtney, AnnaLynne McCord, Karina Smirnoff, Arden Myrin and Kate Voegele.

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Dec 13 2012
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Uncategorized

NIVEA #BetterKisses AMA After Party

To celebrate the pre-launch of NIVEA’s Lip Butters, Xomad invited influencers to a 2 day gifting suite and an AMA after-party with  Interscope Records featuring a performance by Skylar Grey. For this project, Xomad focused on high-impact, high-engagement influencers with <300K followers, who in the aggregate would reach millions with the Lip Butter messaging.  Influencers in attendance took photos in multiple NIVEA branded photo shoot areas (where influencers even made their photos their Facebook profile pictures) and Instagram photos were printed on site using the #BetterKisses hashtag. These activations led to 6.2 million photo views on Instagram, another 5.4 million additional Instagram impressions (arguably the most potent of social media impressions), and 100 million total impressions.

 

Sep 26 2012
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General

Social Media Week LA

Social Media Week hits our home, Los Angeles, this week.

It’s a time for social innovators to gather and talk about the future of the Social Media world. Come and find us!

 

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Aug 29 2012
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Studies, Uncategorized

Measuring Consumer Social Behavior

It sounds so cliche to say not all impressions are created equal, but we still are only in the infancy of  truly understanding this.  Agencies still report campaign metrics in gross impressions, while individual “impressions” may vary in their consumer impact by 100x. In Do We Need New Social Metrics?, it is explained that varied consumer behavior, on each platform, requires equally varied social metrics.  Computer-based technologies can assist in metric reporting (indeed, we just completed one of the newest in the influencer space!), but the most valuable of organic friend-to-friend endorsements has to come from activating layers and networks of personal relationships within each social ecosystem…and understanding who exactly is talking. That’s what we do at Xomad. We can tell you who your influencers are and what they had for dinner last night (hey, Instagram!), while still generating millions or even hundreds of millions of the most valuable friend-to-friend endorsements. Wouldn’t you want to know, personally, who is endorsing your products? We do.

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Aug 23 2012
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Uncategorized

Generating Trending Content

“Viral” may be a term of the past, but trending posts, articles, tweets…that’s all any consumer or entertainment brand wants! This article, by Webbiquity, outlines the top 79 (!) blog posts of 2012 that explain stats and strat.
The most occurring principle is large networks of smaller social footprints driving massive chatter. But we knew that already

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Aug 14 2012
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Studies

Social Capital and the Death of Traditional Marketing

What does social capital mean for your brand? Traditional marketing died when the message was put in the hands of the consumers, not just the copy editors. An article just posted on HBR, “Marketing is Dead,” outlines Xomad’s core principles: there is nothing more powerful in marketing than a friend-to-friend endorsement, and now that these can be generated at massive scale, influencer strategies are paramount. Though other influencer platforms exist, Xomad alone activates layers of localized influencers and leaders–powerful online and off–and embeds brands in the very social fabric of local social scenes.
Read more about the death of traditional marketing: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
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Aug 07 2012
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Facebook

Alleged Facebook Ad Fraud – Can You Verify Your Fans?

Having difficulty verifying your Facebook fans? Xomad has direct person-to-person contact with your brand’s most influential fans and followers, but we also provide exclusive access and content to those who wish to become more influential about your brand. We can tell you exactly who these people are, where they come from and what they love about your brand. Stop looking at anonymous data, and start talking to Xomad.

Read more about those who are having issues verifying their Facebook Ads

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May 30 2012
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Facebook, Studies

GM Pulls Facebook Ads

Two weeks ago, GM shocked the world by announcing their Facebook Ads do not work — this was days before the release of the Facebook IPO. They cited many reasons as to why they will cut their Facebook spending; but one thing they will not cut is page management and garnering fan engagement.

Do you side with GM? Or do you believe your Facebook ads lead to more sales?

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