Governments are relying more on social media influencers

Chris Teale

More are using influencers as trusted community messengers for public information and education campaigns, a trend that started during the pandemic and is not going away.

XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact

David Adler

XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators, transforming influencer marketing from a supplementary tactic i...

XOMAD sweeps Ad Age 2023 Social Media Campaign of the Year Awards.

PRNewswire

XOMAD, a marketing, communications and research company that specializes in mobilizing local social media messengers (influencers), won big at this year’s Ad Age Healthcare Marketin...

Influencers are using their clout and getting paid to promote Covid best practices for New Jersey

Lauren Dezenski and Allison Gordon, CNN

A woman in a pretty yet understated dress. The wind catches her perfectly curled blonde hair as she stands in front of a gleaming car and aspirational home. The perfectly styled, pastel-hued Instagram photo topped with the words: "Pai...

How local 'influencers' are encouraging vaccinations across hard-to-reach areas of SJ

Amanda del Castillo

SAN JOSE, Calif. (KGO) -- Among the dozens of posts about the latest lifestyle, fashion and food trends, about 30 people who are considered to be local influencers are also encouraging vaccinations. The effort is all part of a pilot progra...

To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’

Taylor Lorenz

LOS ANGELES — Ellie Zeiler, 17, a TikTok creator with over 10 million followers, received an email in June from Village Marketing, an influencer marketing agency. It said it was reaching out on behalf of another party: the White Hous...

US turns to social media influencers to boost vaccine rates

James Anderson

DENVER (AP) — As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer. But his Spanish-language Facebook page with 650,000 followers was exactly what Colorado leaders were looking for...

500+ Influencers Celebrate "Influencer-Led" Marketing at XOMAD's Beta Launch

PRESS RELEASE PR Newswire

MANHATTAN BEACH, Calif., Oct. 19, 2017 /PRNewswire/ -- On Friday the 13th, 500+ influencers gathered in an industrial warehouse in DTLA to celebrate the uprising of #InfluencerLed marketing, initiated by the beta launch of the new highly a...

Columbia launches mask social media campaign

John

Mayor Steve Benjamin has launched #MaskUpColumbiaSC campaign to inspire citizens to wear masks and other forms of protective facial coverings. #MaskUpColumbiaSC challenged Columbia citizens of all ages to express their individuality and im...

5 Influencer Marketing Trends That Will Dominate 2017

Tom Ward

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. It shows no signs of slowing down. According to the 2016 Influencer Marke...

Social media influencers are helping spread accurate info about Covid-19 vaccines

XOMAD is a marketing agency that has Instagram influencers using their power to spread accurate information about Covid-19 vaccines. Julia Boorstin joins ‘The Exchange’ to dis...

How Instagram influencers are trying to slow the spread of coronavirus

Stephen Desaulniers

Health officials have repeatedly stressed that millennials are key to stopping the spread of coronavirus. That’s why one Los Angeles based influencer marketing agency, called XOMAD,...

The Hot Seat: Influencer Marketing & Spreading Information About COVID-19

News 9

Oklahoma City, Oklahoma - News 9 political analyst Scott Mitchell and Rob Perry of XOMAD to talk about COVID messaging and spreading word of mouth to the under 35 crowds.

Nano and Micro-Influencers in demand

Kate Rogers, CNBC

CNBC's Kate Rogers joins 'Money Movers' to discuss how companies are enlisting creators with smaller followings, known as nano and micro-influencers, to help market products and services.

Governments are relying more on social media influencers

Chris Teale

More are using influencers as trusted community messengers for public information and education campaigns, a trend that started during the pandemic and is not going away.

XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact

David Adler

XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators, transforming influencer marketing from a supplementary tactic i...

XOMAD sweeps Ad Age 2023 Social Media Campaign of the Year Awards.

PRNewswire

XOMAD, a marketing, communications and research company that specializes in mobilizing local social media messengers (influencers), won big at this year’s Ad Age Healthcare Marketin...

Influencers are using their clout and getting paid to promote Covid best practices for New Jersey

Lauren Dezenski and Allison Gordon, CNN

A woman in a pretty yet understated dress. The wind catches her perfectly curled blonde hair as she stands in front of a gleaming car and aspirational home. The perfectly styled, pastel-hued Instagram photo topped with the words: "Pai...

How local 'influencers' are encouraging vaccinations across hard-to-reach areas of SJ

Amanda del Castillo

SAN JOSE, Calif. (KGO) -- Among the dozens of posts about the latest lifestyle, fashion and food trends, about 30 people who are considered to be local influencers are also encouraging vaccinations. The effort is all part of a pilot progra...

To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’

Taylor Lorenz

LOS ANGELES — Ellie Zeiler, 17, a TikTok creator with over 10 million followers, received an email in June from Village Marketing, an influencer marketing agency. It said it was reaching out on behalf of another party: the White Hous...

US turns to social media influencers to boost vaccine rates

James Anderson

DENVER (AP) — As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer. But his Spanish-language Facebook page with 650,000 followers was exactly what Colorado leaders were looking for...

500+ Influencers Celebrate "Influencer-Led" Marketing at XOMAD's Beta Launch

PRESS RELEASE PR Newswire

MANHATTAN BEACH, Calif., Oct. 19, 2017 /PRNewswire/ -- On Friday the 13th, 500+ influencers gathered in an industrial warehouse in DTLA to celebrate the uprising of #InfluencerLed marketing, initiated by the beta launch of the new highly a...

Columbia launches mask social media campaign

John

Mayor Steve Benjamin has launched #MaskUpColumbiaSC campaign to inspire citizens to wear masks and other forms of protective facial coverings. #MaskUpColumbiaSC challenged Columbia citizens of all ages to express their individuality and im...

5 Influencer Marketing Trends That Will Dominate 2017

Tom Ward

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. It shows no signs of slowing down. According to the 2016 Influencer Marke...

Social media influencers are helping spread accurate info about Covid-19 vaccines

XOMAD is a marketing agency that has Instagram influencers using their power to spread accurate information about Covid-19 vaccines. Julia Boorstin joins ‘The Exchange’ to dis...

How Instagram influencers are trying to slow the spread of coronavirus

Stephen Desaulniers

Health officials have repeatedly stressed that millennials are key to stopping the spread of coronavirus. That’s why one Los Angeles based influencer marketing agency, called XOMAD,...

The Hot Seat: Influencer Marketing & Spreading Information About COVID-19

News 9

Oklahoma City, Oklahoma - News 9 political analyst Scott Mitchell and Rob Perry of XOMAD to talk about COVID messaging and spreading word of mouth to the under 35 crowds.

Nano and Micro-Influencers in demand

Kate Rogers, CNBC

CNBC's Kate Rogers joins 'Money Movers' to discuss how companies are enlisting creators with smaller followings, known as nano and micro-influencers, to help market products and services.