- BitdefenderBOX was being launched at CES and being sold in the US market for the first time. The device connects to a router and via an app to protect any wireless device from viruses. XOMAD was tasked to help spread the word and create chatter starting at the same time as CES for the new product.
- This program was one of Xomad’s smallest campaigns to date.
Since the target market for this product was families who have many wireless devices, XOMAD targeted Mom and Dad influencers.
We sent out two devices to each influencer. One for them to try out and one for them to gift a friend.
Each influencer talked about how many different devices they could connect to the BitdefenderBOX and how great it was to know that their families were safe from viruses.