Caress
THE CHALLENGE
In both 2014 and 2015 Caress launched new body washes, and XOMAD was challenged to help raise product awareness and sales across the country.
OUR APPROACH
Take your celebrity endorsement further! XOMAD used limited access to singer Kelly Rowland to create VIP experiences for top influencers and media outlets. The exclusive content was picked up by 100’s of influencers and outlets.
The following year, an exclusive meet and greet was held with body language expert Tonya Reiman to help spread the message of the new Touch Technology.
In additional to the meet and greets, XOMAD used product launches to seed influencers across the country to help create chatter across all tiers of influencers.
RESULTS
655 Million
Impressions
8,300+
Social Posts
200
Blog Posts