Unilever
Dry Spray Launch
THE CHALLENGE
This was one of Unilever’s largest product launch in the last ten years and was across five brands: Dove, Dove Men + Care, AXE White Label, Degree Women, and Degree Men. XOMAD was challenged to seed influencers across the country to start buzz about the brand new product before any other marketing spends were launched.
OUR APPROACH
XOMAD filled and controlled majority of the multi-brand pre-planned New York launch event with over 100 plus attendees.
After success of the New York event, client wanted a West Coast launch event. In two weeks, XOMAD produced a holiday ice skating event with celebrity host Kat Graham and 50+ influencers.
Content from both events was seeded out through influencers through social media and to online media outlets.
RESULTS
182 Million
Impressions
1,000+
Social Posts
54
Blog Posts