As an influencer you are valuable. Your audience has trust in you. In fact, influencer marketing leads to more website clicks, a higher customer retention rate, and a higher purchase intent.
And your value only continues to rise as you increase the size and loyalty of your audience. Whether you are new to influencer marketing or you have been at it for some time, here are five ways to improve your craft so you can make a bigger impact:
Be Laser Focused on Your Niche
First and foremost, you have to develop a clear focus. Your posts should all be relevant to a specific industry and niche. That way, when a brand in that niche is looking for influencers for their influencer marketing campaign, you will stand out. As you develop your online presence and gain followers, you can expand on your niche to other relevant markets, but stay focused to start!
Develop a Unique and Personable Voice
Once you have clearly established a niche, you need to make sure that you represent a unique point of view. Remember, as an influencer, the last thing you want is to blend in. Aim for a charismatic voice, don’t be afraid to express your feelings, and always be aware of how your statements might affect others.
Ensure Communication is a Two-way Street
You became an influencer because people want to hear what you have to say, but they also want to build a relationship with you. This is only done through two-way communication. Make sure you participate in the conversations on your social media accounts and follow up on comments on your blog posts. Once you get to understand your audience on a deeper level—by asking them questions and then listening to the answers—you will be better prepared to make recommendations for them going forward.
Create Engaging, Memorable Content
A key component of being an influencer in influencer marketing is to consistently produce content that your audience wants to read. Choose topics that are meaningful, make people laugh, or inspire them to be better. Opt for a variety of formats, including podcasts, blog posts, videos, or cartoons. Then blast all of this valuable, engaging, memorable content throughout all of your social media accounts.
Finally, don’t be afraid to take risks. Step outside of your comfort zone and try new tactics to up your game. Some of them will work, and some of them won’t, but all of them will be a learning process to make you a more effective influencer and a stronger ally when it comes to influencer marketing.
Do you think you have what it takes to be an effective influencer? XOMAD is always seeking out the best influencers in niche areas. Contact us today to see if we can create a rewarding partnership.