INFLUENCER NETWORKS

XOMAD is changing the way everyone thinks of influencer networks.

Most people think of influencer networks as membership-only groups, creating marketplaces for what we call “hired guns.”

At XOMAD, we use a completely different structure that allows us to vet and mobilize tens of thousands of influencers never reached by other platforms. We use a network structure based on what we call Digital Influencer Managers (or DI Managers.) DI managers are the influencers of influencers. They control their local metropolitan market. They are the event organizers, superstar local publicists, top trendsetters, and leaders. Each one has access to influencers through personal and professional relationships.

Using XOMAD’s networks of DI Managers, we can target hyper-precise demos.

You want some segment of millennials, or Hispanic women within a narrow age range, or moms with specific characteristics, or affluent males and females age 35-54, no problem. Our structure and technology makes it easy to identify any demographic you want for your brand.

XOMAD has DI Managers across the nation and the world.

We work through the DI Managers, with our technology in their hands, to determine the current trendsetters that are best for your brand based on reach, engagement and credibility. Influence can change dramatically from month to month, but this infrastructure adapts to the ever-changing influencer landscape unlike any other platform, continually refreshing our databases.

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TYPES OF INFLUENCERS
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