Burt's Bees

#MyBurtsBees

PROJECT OVERVIEW

  • In less than a month, XOMAD was able to coordinate influencers to post on Instagram about Burt’s Bees personalized lip balms as the perfect holiday stocking stuffer.
  • Influencers informed their followers that the personalized balms would arrive before Christmas if ordered by Cyber Monday.
  • The 11 influencers posted multiple times to their Instagram and Instagram Stories.
THE NUMBERS

The campaign engagement was 29% higher than the industry standard for branded content on Instagram.

 

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Over 1,100 comments were generated from just 11 influencers.

 

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MORE RESULTS

70 Million

Impressions

2.29%

Average Engagement

207

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