Burt's Bees
#MyBurtsBees
PROJECT OVERVIEW
- In less than a month, XOMAD was able to coordinate influencers to post on Instagram about Burt’s Bees personalized lip balms as the perfect holiday stocking stuffer.
- Influencers informed their followers that the personalized balms would arrive before Christmas if ordered by Cyber Monday.
- The 11 influencers posted multiple times to their Instagram and Instagram Stories.
THE NUMBERS
The campaign engagement was 29% higher than the industry standard for branded content on Instagram.
Over 1,100 comments were generated from just 11 influencers.
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MORE RESULTS
70 Million
Impressions
2.29%
Average Engagement
207
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