- In less than a month, XOMAD was able to coordinate influencers to post on Instagram about Burt’s Bees personalized lip balms as the perfect holiday stocking stuffer.
- Influencers informed their followers that the personalized balms would arrive before Christmas if ordered by Cyber Monday.
- The 11 influencers posted multiple times to their Instagram and Instagram Stories.
The campaign engagement was 29% higher than the industry standard for branded content on Instagram.
Over 1,100 comments were generated from just 11 influencers.