FileMaker: An Apple Subsidiary
- XOMAD used a large number of micro-influencers to create buzz on Instagram, Twitter, and Facebook about the Farm Time promotional video drop during a 2-month period.
- The Farm Time promotional video ad for Filemaker included characters from the famous television show The Office.
- The goal was to get audiences excited over a potential reunion and sign up for alerts on the Filemaker/Farmtime website.
- Some Influencers were integrated into the filming of the commercial as background characters to help them organically post about the campaign and others were sent press-kits including beets.
The 33 influencers created over 325 million impressions.
Completion rates on videos exceeded 80% across all verticals.
The unaided brand awareness went from zero to double digits. Client quote: “The most awareness in 24 hours we’ve gotten since inception thanks to #TeamXOMAD slaying it!”.