- The #GoToYourCalmPlace campaign garnered over 250 million impressions across Instagram, Twitter, Facebook, and other social media platforms.
- 60 influencers through traditional seeding and influencer-led activations helped create content centered around Natural Vitality CALM and how the product helps you feel more relaxed during stressful situations.
- The influencers drove traffic to a free-trial landing page through their different social media posts.
- A small portion of the influencers also participated in a qualitative insights to help with future product branding.
Over 240,000 accounts saw two or more campaign posts from difference influencers.
The 60 influencers generated an average of 4.29% engagement on Instagram.
The campaign engagement was 70% higher than the industry standard.