- #RadiantHolidays influencers rang in the new year with over 238 million impressions from upwards of 60 influencers.
- Influencers were seeded individually and through experiential influencer-led events that celebrated NeoCell’s 2018 holiday season.
- Influencer content included the many different ways to include NeoCell into their lives such as collagen cocktails, coffee, tea, and smoothies.
Over 419,000 accounts saw two or more campaign posts from different influencers.
Campaign engagement was 33% higher than the industry standard for branded Instagram content.
Consumer comments showed purchase intent and brand loyalty through comments such as, “Love @neocell, I just ran out I need more!!” and “I love @neocell I’ve been using it for a year now”.