NeoCell
#CBeautyWithin
PROJECT OVERVIEW
- 70+ influencers increased brand awareness and directed all existing and new NeoCell users to Whole Foods Market to purchase the product.
- Seeded Influencers and Influencer-led events focused the messaging around beauty from within, which resonated with audiences.
- A small group of influencers participated in an insights survey that helped the brand gain knowledge in multiple areas, including social strategy, innovation, packaging, and product awareness.
THE NUMBERS
Over 840,000 accounts saw two or more campaign posts from different influencers.
The campaign engagement was 62% higher than the industry standards for branded Instagram content.
All seeded influencers drove traffic to Whole Foods and consumer comments showed purchase intent such as, “I’ve seen this at Whole Foods! Now I have to try!”, “I need to try this…Whole Foods here I come!”.
MORE RESULTS
370 Million
Impressions
970+
Social Posts
9.78%
Top Engagement