NIVEA and NIVEA For Men

Celebrities, Mansions, Baby Tigers, OH MY!

A social scene takeover resulting in increased brand sales
with photos lasting on social media forever.

Brand Integral to Elite Social Fabric

  • Imagine social lives planned around recurring brand events with the brand and its themes and messaging continually at the center of the conversation.
  • Recurring but evolving elements build anticipation — so the brand properties become increasingly valuable over time.
  • Always different cities / venues / themes, so the brand is the focus of the conversation and remains fresh — “Where is the “XXX” event this month?”
OUR APPROACH

10 events    theme-x    5 cities    theme-x    3 months

RESULTS

1.24 Billion

Influencer Impressions

30,000+

Endorsements

500% Increase

on Facebook likes

Increase in Sales

relying almost exclusively on Xomad’s platform

Let's Talk!
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