Paul Mitchell
THE CHALLENGE
Worked with Paul Mitchell to help spread the word of the charitable campaign #GivingismyStyle. Every time the hashtag was used, $1 would be donated to one of five charities.
OUR APPROACH
Using highly engaged influencers to host a twitter chat, in addition to seeding hundreds of influencers with products and images.
All influencers posted a call to action, asking their followers to post how they give back using #Givingismystyle creating massive chatter and brand awareness online.
RESULTS
152 Million
Impressions
16K+
Social Posts
42
Blog Posts
1 Month
Timeframe