Rainbow Light Boost
- Worked with Mom and Lifestyle influencers ahead of the peak flu season, to target other Moms with messaging about preventative flu care via immune & energy boosting Rainbow Light product lines.
- The #RainbowBoost campaign generated over 258 million impressions across Instagram, Twitter, Facebook, Pinterest, and Blogs from 60 influencers.
- Influencer-led activations had Mom influencers and their children participating to show how Rainbow Light products were mom and kid approved.
Over 191,000 accounts saw two or more campaign posts from different influencers.
From the 72 Instagram posts, there were over 5,000 consumer comments.
Comments included language such as, “I’ve always wanted to try @RainbowLight for the kids, I used their prenatal and liked it”, “I need to pick up those gummy vitamin-C ones!”