Rainbow Light
#FirstThousandDays
PROJECT OVERVIEW
- Rainbow Light launched their new line of prenatal vitamins specialized for each stage of pregnancy and 200+ influencers spread the word and educated audiences through their social media channels.
- There were over 10 experiential activations that helped educate influencers and their audiences about the prenatal line. Experientials included events such as cooking classes, Rainbow Light Mom-spa days, Mommy & Me yoga, floral arranging, and more.
- A group of 50 influencers participated in an insights survey that helped the brand gain knowledge in multiple areas, including social strategy, innovation, packaging, and product awareness.
THE NUMBERS
Over 1.45 million accounts saw two or more campaign posts from different influencers.
Campaign engagement was 72% higher than the industry standards for branded Instagram content.
Over 200 parenting and pregnant influencers participated in the campaign.
RESULTS
811 Million
Impressions
2,900+
Social Posts
3.06%
Average Engagement