- XOMAD curated a 3 day retreat with activities in the luxurious setting of an Ojai resort. All the activities touched on different aspects of wellness from nutrition, exercise, and self-care.
- Influencers in this campaign asked their audiences on Instagram Stories to participate in conversations about gut health and ask any questions they had.
- The retreat taught the influencers and their audiences about the different benefits of a healthy gut including better sleep, higher energy level, happiness, and more.
- The intimate setting helped trained the influencers to be year-round ambassadors for the brand.
The 10 influencers produced over 118 Instagram Stories during the three days.
The retreat generated content for the brand’s social channels.