Renew Life
#BeingHumanTakesGuts
PROJECT OVERVIEW
- XOMAD curated a 3 day retreat with activities in the luxurious setting of an Ojai resort. All the activities touched on different aspects of wellness from nutrition, exercise, and self-care.
- Influencers in this campaign asked their audiences on Instagram Stories to participate in conversations about gut health and ask any questions they had.
- The retreat taught the influencers and their audiences about the different benefits of a healthy gut including better sleep, higher energy level, happiness, and more.
- The intimate setting helped trained the influencers to be year-round ambassadors for the brand.
THE NUMBERS
The 10 influencers produced over 118 Instagram Stories during the three days.
The retreat generated content for the brand’s social channels.
MORE RESULTS
2.9 Million
Impressions
10
Influencers
140
Posts