XOMAD won both the Gold and Silver medals in the 2024 Ad Age Healthcare Marketing Impact Awards “Social Media Campaign of the Year” category for campaigns focused on climate resilience and drug abuse prevention. The awards recognize effectiveness in healthcare marketing and communication.
Presented by Ad Age and Modern Healthcare, the Healthcare Marketing Impact Awards recognize healthcare advertising, marketing, promotion, and communication campaigns based on effectiveness and impact. Winning campaigns demonstrate measurable success in advancing healthcare access, public health outcomes, and audience engagement.
Dating back to last year, XOMAD has now won five of the last six Social Media Campaign of the Year awards, including last year’s clean sweep, all spread among five different XOMAD clients!
We’re incredibly proud of our clients with whom we partnered on this year’s award-winning work:
- Gold: Listos California, which helped make millions of Californians more aware of how to make their lives more resilient against the rising dangers of climate change and extreme heat. The campaign focused on preparedness education and extreme heat awareness across California communities
- Silver: MAPDA “Greatest Gift” Pledge, which asked audiences to pledge to speak to their loved ones about the dangers of drug abuse. The campaign focused on encouraging prevention conversations and awareness around substance abuse.
Thank you to Ad Age, Modern Healthcare, and the selection committee for not only recognizing the quality and impact of these campaigns, but also for clearly demonstrating through repeated recognition that creator-led social media campaigns drive meaningful engagement and audience action
Over the last several years, XOMAD campaigns have demonstrated that creator-led content can scale authentic, personalized messaging and complement traditional digital advertising strategies.
Recognition from Ad Age reflects the growing role of creator-led strategies in healthcare and public sector marketing.
Finally, a heartfelt thank you to the creators who participated in these campaigns! XOMAD looks forward to continuing to partner with brands, government agencies, non-profits, NGOs, and organizations on creator-led campaigns.
Potential partners who want to learn more about working with XOMAD can contact us here. Influencers interested in staying up to date on the latest campaign opportunities can sign up on The Plug here.