11.12.2024

XOMAD Wins Gold and Silver at Ad Age 2024 Social Media Campaign of the Year Awards

XOMAD won big again at this year’s Ad Age Healthcare Marketing Impact Awards, winning both the Gold and Silver medals in the “Social Media Campaign of the Year” category!

Presented by Ad Age, the world’s most prestigious advertising publication, and its sister publication, Modern Healthcare, the Healthcare Marketing Impact Awards recognize healthcare’s best advertising, marketing, promotion and communication campaigns. The winners demonstrate ingenuity and creativity in campaigns that advance efforts to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive in today’s rapidly changing healthcare industry.

Dating back to last year, XOMAD has now won five of the last six Social Media Campaign of the Year awards, including last year’s clean sweep, all spread among five different XOMAD clients!

We’re incredibly proud of our clients with whom we partnered on this year’s award-winning work:

  • Gold: Listos California, which helped make millions of Californians more aware of how to make their lives more resilient against the rising dangers of climate change and extreme heat.
  • Silver: MAPDA “Greatest Gift” Pledge, which asked audiences to pledge to speak to their loved ones about the dangers of drug abuse.

Thank you to Ad Age, Modern Healthcare, and the selection committee for not only recognizing the quality and impact of these campaigns, but also for clearly demonstrating (through five of six award wins over the last two years) that mass activation of social media creators is the present (not the future) of media buys because trusted, authentic frequency drives consumer action. 

Our work over the last several years has made clear that XOMAD is the antidote to the declining efficacy of digital and social advertising, driven by data privacy laws and suppression/shadowbans by major platforms such as Meta & TikTok, by allowing organizations to scale the distribution of authentic, personalized, efficacious content from trusted social media creators. 

There are few clearer statements about the future of our industry than the most prestigious advertising publication in the world awarding XOMAD, an influencer marketing and research company, with five of its last six Social Media Campaign of the Year awards.

Finally, a heartfelt thank you to the creators who participated in these campaigns! Since we also won big at last year’s Marketing Impact Awards, our work has only grown more timely and urgent for brands, government agencies, non-profits, NGOs, and political organizations, so we look forward to partnering with many more creators on award-winning work in 2025!

Potential partners who want to learn more about working with XOMAD can contact us here. Influencers interested in staying up to date on the latest campaign opportunities can sign up on The Plug here.

Categories: Features, News, Our Work
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