XOMAD made their presence felt at Advertising Week 2023. XOMAD CEO and Founder Rob Perry spoke on stage to close the second day and said that brands and digital media agencies need technology like XOMAD’s proprietary AI engine to scale the deployment of armies of nano- and micro-influencers.
Shifts in the advertising industry, like data privacy regulations, have reduced the efficacy of digital advertising by making it harder to target and reach consumers. While many in the industry recommend treating influencers like media through mass activations of nano- and micro-influencers, only XOMAD’s technology allows such an approach to scale enough to drive results.
View the interview here. Thank you Advertising Week for hosting XOMAD and Rob!