Silicon Valley Advanced Water Purification Center partnered with XOMAD to activate locally trusted community messengers to disseminate educational information that increased residents’ awareness of water management strategies that actively help the community be more drought resilient.
Challenge: With the ever-increasing challenges posed by climate change, the Santa ClaraValley Water District recognized the urgency to raise awareness about and destigmatize sustainable water management practices within the community, including the practice of recycling and purifying water. In collaboration with Silicon Valley Advanced Water Purification Center, they turned to XOMAD to create a powerful and impactful #DroughtProof campaign that aimed to increase resident awareness around water management strategies in the Santa Clara community.
Solution: XOMAD’s proprietary technology engine identified 93 trusted, local messengers with followings between 1,000 and 150,000 followers that could reach residents of Santa Clara Valley Water District multiple times with multiple pieces of unique content.
XOMAD deployed the messengers to deliver informational content to their followers about water conservation strategies and the safety of recycled water, with the goal of driving residents to the Santa Clara Valley Water District website.
The Results:
- 81% increase in page views compared to the start of the campaign
- 1.1M+ residents saw content posted by participating creators multiple times
- On Instagram, over 80% of the audience viewed more than 2 pieces of content from participating creators, ensuring broad exposure to the #PurifiedWater #DroughtProof messaging
The campaign’s success is credited to the authenticity and relatability of the locally trusted messengers. Their genuine passion for environmental causes resonated with audiences, making the campaign highly engaging and impactful.
Want to learn more about how to use social media messengers to increase awareness? Get in touch today.
