XOMAD Influencer Technologies
XOMAD builds unparalleled influencer marketing technologies, including the world’s most advanced influencer identification and vetting technology.
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HOW WE MEASURE
We measure and report on the most important metric for driving action.
XOMAD focuses on view frequency, the strongest predictor of recall and action. Also – and in addition to standard view and engagement metrics – we uniquely report Saturation of Reach (how many unique people in priority segments actually saw the content), Engagement Quality, and Community Sentiment.
We Invented Post-Program Audience Polling.
In addition to our standard reporting, XOMAD can also implement our After-Action Report capabilities, which measure program effectiveness by polling the followers of trusted messengers to assess changes in awareness, recall, understanding, or actions taken.
We deliver unbeatably low media waste.
We don’t drive down CPMs through junk impressions or irrelevant creators. Our proprietary, built-in-house technology means we will find the right creators anywhere (no rosters!) whose audiences overlap with priority geographies and fan-relevant psychographics.
WHAT WE OFFER
How We Deploy
XOMAD unlocked influencer marketing at massive scale, helping our partners see real outcomes from their programs.
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Measure What Matters
XOMAD demonstrates effectiveness to our partners through multiple layers and capabilities.
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