CROSS Pens is a 180 year old US company producing fine writing instruments. You may have a fond memory of being gifted a CROSS Pen for graduation or for a job promotion. Our challenge was to help CROSS Pens launch into the social digital age, but stay true to themselves and raising sales ROI’s.
We focused on three elements for the client: Building their social channels, celebrity integration at the hottest events of the year such as the AMA’s, Sundance, NYFW, etc…,and mass influencer buzz on social media.
With each element we made sure to integrate the brand’s message.