NIVEA and NIVEA For Men
Celebrities, Mansions, Baby Tigers, OH MY!
A social scene takeover resulting in increased brand sales
with photos lasting on social media forever.
Brand Integral to Elite Social Fabric
- Imagine social lives planned around recurring brand events with the brand and its themes and messaging continually at the center of the conversation.
- Recurring but evolving elements build anticipation — so the brand properties become increasingly valuable over time.
- Always different cities / venues / themes, so the brand is the focus of the conversation and remains fresh — “Where is the “XXX” event this month?”
OUR APPROACH
10 events 
5 cities 
3 months
RESULTS
1.24 Billion
Influencer Impressions
30,000+
Endorsements
500% Increase
on Facebook likes
Increase in Sales
relying almost exclusively on Xomad’s platform