This was not a typical impressions-based campaign for XOMAD. Instead, XOMAD worked with the research and development teams at L’Oreal USA to gain key insights from influencers on all things hair.
XOMAD performed an extensive vetting process to determine key cities to host focus groups, and determine the best attendees.
The vetting process was less about the Influencer’s followings and more about their knowledge and creativity in the space. XOMAD used its technology to find influencers who were talking about trends before they were trends, to find the true trendsetters and knowledgeable influencers.
1 Ethnic Market
1 General Market