Paul Mitchell

THE CHALLENGE

Worked with Paul Mitchell to help spread the word of the charitable campaign #GivingismyStyle. Every time the hashtag was used, $1 would be donated to one of five charities.

OUR APPROACH

Using highly engaged influencers to host a twitter chat, in addition to seeding hundreds of influencers with products and images.

 

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All influencers posted a call to action, asking their followers to post how they give back using #Givingismystyle creating massive chatter and brand awareness online.

RESULTS

152 Million

Impressions

16K+

Social Posts

42

Blog Posts

1 Month

Timeframe

Let's Talk!
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