XOMAD Technology Platform
XOMAD has spent years developing a proprietary technology platform that uniquely identifies, dissects and analyzes criteria relating to influencers’ reach, impressions, credibility and engagement.
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WHAT PEOPLE ARE SAYING
Audiences Value Influencers
Businesses make $6.50 for every dollar invested in influencer marketing. — Tomoson
Customers acquired through word-of-mouth have a 37 percent higher retention rate. — Deloitte
Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media. — AdWeek
Influencer Marketing Works
People no longer trust ads, but they do trust people. — Forbes
Word of mouth generates 2 times the sales of paid advertising.
— McKinsey
Ninety-two percent of consumers turn to people they know for referrals above any other source. — Tapfluence and Influitive
WHEREVER INFLUENCERS ARE TALKING, XOMAD IS THERE
XOMAD’s Social Influencer Marketing takes place on all of the different social platforms. We pride ourselves on being current on the newest social platforms in the ever-changing world of social media, and will help our brand partners determine the best social platform for their audience and brand.
Facebook
Influencers
Facebook Influencers are highly engaged with their audience via shared original content. Facebook pages are often used to promote their personal brand and written content.
Instagram
Influencers
Instagram Influencers display curated imagery that reflects an Influencer’s personal brand, and use Instagram as a platform to promote their lifestyle and vertical of expertise.
Twitter/X
Influencers
Twitter Influencers share content which pertains to their area of expertise and create messaging that is highly retweeted among their audience.
YouTube
Influencers
YouTube Influencers utilize YouTube’s platform to create creative and original video content that provides audiences with a deeper understanding of Influencers’ personal insights, lives, and product reviews.
SnapChat Influencers
SnapChat is the fastest growing social media app at this moment, partially because it gives fans a chance to have constant awareness of what is happening in the Influencers’ lives. SnapChat Influencers are highly engaged with their followers and post on a regular basis.
TikTok
Influencers
TikTok Influencers have transformed the platform into an entertainment, political and subculture hub with videos that are thoughtfully curated and tailored. TikTok Influencers have built their audience around authentic, original content.
Blog
Influencers
Blog Influencers have built an audience around their personal site, and share a variety of content inspired by their personal lives — family, home, travel, beauty, food, recipes, fashion, make up, design and decor. Their audience has a front seat into their daily lives and every facet that inspires the blogger.
WHAT WE OFFER
Social Influencer Marketing
We don’t want to toot our own horn … so here is what a few people are saying about social influencer marketing.
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Influencer Marketing Strategy
Every brand is unique and therefore each influencer marketing strategy should be unique as well. We work with each brand to determine the best combination of influencers to create the most effective and impactful campaign possible.
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